With the development of new communications tools, it is important to pay close attention to the protection of privacy. We are committed to maintaining the confidentiality and security of any personal information we collect through this website.
Information We Collect
We may collect the following categories of personal information when you use our website or submit a form:
- Name
- Email address
- Telephone number
- Vehicle interests (make, model, year), trade-in details, preferred contact time
- Content of messages you send us
We also collect certain technical information automatically:
- IP address and approximate location
- Browser type, device/OS, and referring/exit pages
- Pages viewed and actions taken (analytics)
- Date and time of visit
- Cookie identifiers and similar technologies
How We Use Your Information
We use the information collected for the following purposes:
- Responding to your inquiries, quote requests, finance or test-ride requests
- Providing customer service and dealership communications
- Scheduling services or appointments you request
- Improving our website, services, and user experience (analytics and diagnostics)
- Marketing and promotions (including digital “remarketing” where permitted by law)
- Detecting, preventing, and addressing technical issues or fraud
Forms and Interactivity
When you submit a form (e.g., price quote, trade-in, financing, test ride, contact), we collect the information you provide in order to process your request. We may also store your preferred bike details to help our team assist you faster.
Cookies and Similar Technologies
We use cookies, pixels, and similar technologies to operate the site, remember preferences, analyze performance, and help show relevant ads. Cookie data may include your IP address, device information, and on-site activity.
You can manage cookies in your browser settings. Blocking some cookies may impact site functionality.
Analytics and Advertising
We may use analytics and advertising partners (e.g., Google) to measure site usage and deliver relevant ads. These partners may set their own cookies or read existing cookies.
- To manage Google ad settings or opt out of interest-based ads, visit Google Ads Settings.
- To opt out of interest-based advertising from many providers, visit the NAI opt-out page.
- For more on Google’s privacy practices, see the Google Privacy Policy.
Sharing of Personal Information
We do not sell your personal information. We may share information with:
- Service providers who support our website, forms, analytics, or communications
- Advertising partners to help deliver or measure ads (as described above)
- Affiliated entities or successors in the event of a business transaction
- Law enforcement or regulators, when required by law
Your Choices and Rights
You may request access to, correction of, or deletion of your personal information, and you may opt out of marketing communications at any time. Depending on your location, you may have additional rights under applicable laws (e.g., to limit certain uses or request portability).
To exercise these rights or preferences, contact us using the methods below. If you unsubscribe from marketing, we may still send non-marketing messages (e.g., responses to your requests).
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements.
Security
We take reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.
Children’s Privacy
Our website is not directed to children, and we do not knowingly collect personal information from children.
International Visitors
If you access this site from outside the United States, you understand that your information may be processed in the U.S., where privacy laws may be different from those in your country.
Changes to This Policy
We may update this Privacy Policy from time to time. The “Last updated” date will reflect the most recent changes. Your continued use of the website after changes are posted signifies your acceptance of the updated policy.
Contact Us
If you have questions about this Privacy Policy or would like to make a privacy request, please contact us:
Emerald City Harley-Davidson
5711 188th St SW, Lynnwood, WA 98037
Phone: PHONE-NUMBER
Email: info@emeraldcity-hd.com
Last updated: June 15, 2025
